1. How do social media marketing tools work?
Many social media marketing tools — blogs, social networks or media sharing sites, for example — have similar functionality, such as providing for conversations between users, interaction within communities, collaboration and sharing. Many of these tools and allow users to set up a profile to establish their identity and interests, and to connect with others — friends, fans, followers, subscribers, contacts — and to interact with those connections.
Every site and tool might have its own proprietary terminology and some unique features, but in general, there are similarities between most blogging platforms and some recognizable features that all social networks share.
